Ieva Lukyte
ievalukyt@gmail.com • New York, NY • (347)-556-3797 • Linkedin • ievalukyt.com
EDUCATION
The New School, Parsons School Of Design Expected Dec 2025
Bachelor of Business Administration, Strategic Design & Management GPA: 4.0
Relevant Courses: Strategic Management, Design of Business, Design Research 1 & 2, Contemporary and Modern Art, Innovation, Financial Management, Business Models & Entrepreneurial Strategy, Business Regulations, Marketing PR & Branding, Information Visualization
Saulius Sondeckis Conservatory May 2017 Fine Arts Degree, High School Diploma
EXPERIENCE
Photographer and Creative Director Jan 2017 - Current
Freelance: Worldwide, Portfolio: ievalukyt.com/work
Developed creative concepts for fashion photoshoots from planning to post-production for multiple clients within tight deadlines.
Managed cross-functional creative teams, including stylists, set designers, makeup artists, and models.
Directed and managed set design, location scouting, and styling to align visual outcomes with client objectives.
Intern for Michel Auder Feb 2024 - Jan 2025. Intern: New York, NY
Assisted renowned artist with archival organization and ongoing creative projects.
Provided curatorial advice and research to support projects under development.
Conducted specialized research to support the artist's creative process.
VEINLO Online Magazine May 2020 - Nov 2020 Social Media Coordinator: Remote
Managed brand's digital presence across multiple social media platforms, contributing to significant brand growth.
Developed and implemented content curation strategies and daily publication content that increased engagement metrics.
VOLUNTEER OPPORTUNITIES
Re:FRAME Leica Earth Day Exhibition April 2025 Photography and Media: New York, United States
Supported organizational planning for the re:FRAME Earth Week Exhibition by Marina Testino and Enrique Badulescu.
Managed guest list and assisted with spatial setup of the exhibition.
Chef Cares May 2021 - Oct 2021 Photography and Media: Bangkok, Thailand
Photographed Chef Cares events and its meal distribution initiative, helping document their impact on local communities.
Participated in creative strategy meetings to enhance brand identity and media outreach to increase awareness of food insecurity.
ACADEMIC PROJECTS
PepsiCo Reusable Cup Ecosystem Challenge Fall 2024 Design of Business Course
Developed and marketed a reusable cup concept for PepsiCo through market research, aligning with its sustainability goals.
Delivered strategic pitch for PepsiCo’s sustainability team, addressing user accessibility and partnership opportunities.
Devised promotional strategy for digital campaigns, social media outreach, and in-store marketing to drive consumer adoption.
Echo Star/Dish Network Business Strategy Project Fall 2024 Strategic Management Course
Conducted strategic analysis using various frameworks, identifying opportunities/threats in the evolving telecommunications landscape.
Formulated and presented actionable recommendations and roadmap to strengthen market position against emerging competitors.
Adobe Brand Strategy Project Spring 2024 Marketing, PR, & Branding Course
Conducted comprehensive brand analysis of Adobe, identifying core strengths, market positioning, and growth opportunities.
Developed and presented brand extension concept and PR strategy targeting new market segments, and presented market viability.
ADDITIONAL INFORMATION / SKILLS
Creative Direction: Project management, Team leadership, Visual storytelling, Concept development
Software: Adobe Creative Suite (Photoshop, Illustrator, Lightroom, Premiere Pro), Figma
Digital Media: Social media strategy (Instagram, TikTok), Content Creation, Audience engagement
Data & Analytics: RStudio, Tableau
Collaboration: Microsoft Office Suite (Word, Excel, PowerPoint), Canva