I’m Ieva Lukyte, a creative strategist and visual storyteller based in New York. Originally from Lithuania, I began my path in fine arts and classical music before shifting toward visual communication. Trained with a BBA in Strategic Design and Management from Parsons School of Design, I work across photography, film, and brand strategy—connecting visuals with insight, data, and cultural context.
My experience spans creative strategy at Elite World Group, PR and marketing for luxury clients, and years of freelance work as a photographer and creative director across Europe, Asia, and the fashion industry. Having also worked in front of the camera, I bring a full-circle understanding of how stories are built, framed, and received.
I approach my work through systems thinking and design research—understanding how images operate within larger narratives and industries. My focus is on creating visual strategies that are both culturally relevant and conceptually strong, translating ideas into experiences that resonate and endure.
If you’re interested in creating thoughtful, visually driven projects that combine strategy and storytelling, feel free to get in touch.